The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Technology Software - Internet / Telecommunications / Software & Apps
Award
Agency
Client
Title
Category
Annual ID
I WOOL SURVIVE
Agency: SERVICEPLAN GERMANY / Munich
Client: Grindr Category: Best of Experiential & Immersive
A Time And A Place
Agency: Mother / London + Biscuit Filmworks / London + Edelman / New York
Client: Anthropic Category: Members Choice
ANCESTRA
Agency: Google Creative Team / Mountain View + Chromista / Camden + Primordial Soup / Los Angeles + Google DeepMind / Mountain View
Client: Google Category: AI Craft / Motion
Learn Korean or Else
Agency: Duolingo / Pittsburgh + Netflix / Los Angeles
Client: Duolingo Category: Brand Partnerships
I WOOL SURVIVE
Agency: SERVICEPLAN GERMANY / Munich
Client: Grindr Category: Cultural Driver for Good
A Time And A Place
Agency: Mother / London + Biscuit Filmworks / London + Edelman / New York
Client: Anthropic Category: TV, VOD, & Online / 31-60 Seconds - Series
A Time And A Place
Agency: Mother / London + Biscuit Filmworks / London + Edelman / New York
Client: Anthropic Category: Use of Humor
ANCESTRA
Agency: Google Creative Team / Mountain View + Chromista / Camden + Primordial Soup / Los Angeles + Google DeepMind / Mountain View
Client: Google Category: AI Craft / Storytelling
Solving Everyday Design Dramas
Agency: Canva + OMD UK + Stink Studios
Client: Canva Category: Out of Home
Learn Korean or Else
Agency: Duolingo / Pittsburgh + Netflix / Los Angeles
Client: Duolingo Category: Integrated / Omnichannel Campaign
With ChatGPT
Agency: Isle of Any / New York City + Smuggler / Los Angeles + Radical Media
Client: OpenAI Category: TV, VOD, & Online / 30 Seconds and Under - Series
A Time And A Place
Agency: Mother / London + Biscuit Filmworks / London + Edelman / New York
Client: Anthropic Category: B2B Communications
Build Your Own Super Bowl Commercial
Agency: Special US / Los Angeles + Uber Eats / San Francisco + Biscuit Filmworks / Los Angeles + Exile Edit / Los Angeles
Client: Uber Eats Category: Innovation / Use of Media in Film
I WOOL SURVIVE
Agency: SERVICEPLAN GERMANY / Munich
Client: Grindr Category: Brand Partnerships / Multi-Brand
A Time And A Place
Agency: Mother / London + Biscuit Filmworks / London + Edelman / New York
Client: Anthropic Category: Direction / Series
Villains
Agency: Bear Meets Eagle On Fire / Sydney + Telstra / Sydney + ARC / Sydney + Smuggler / London
Client: Telstra Category: Craft / Use of Humor
The Girl & Ghost
Agency: Bear Meets Eagle On Fire / Sydney + Telstra / Sydney + MATHEMATIC STUDIO / Paris + Revolver / Sydney
Client: Telstra Category: Craft / Animation / Motion Design
We're Here
Agency: TBWA\Chiat\Day LA / Los Angeles + Instacart / San Francisco + Small Girls PR / New York + Tinuiti / New York
Client: Instacart Category: Brand Partnerships / Multi-Brand
I WOOL SURVIVE
Agency: SERVICEPLAN GERMANY / Munich
Client: Grindr Category: Branded Entertainment for Good
Stranger Things in Search
Agency: Google Creative Team / Mountain View + Netflix / Los Angeles
Client: Google + Netflix Category: Promotional Items
Mr Fuzzy's Big Adventure
Agency: Google Creative Team / Mountain View
Client: Google Category: Film & Video
Build Your Own Super Bowl Commercial
Agency: Special US / Los Angeles + Uber Eats / San Francisco + Biscuit Filmworks / Los Angeles + Exile Edit / Los Angeles
Client: Uber Eats Category: Innovation / Use of Media in Technology
Build Your Own Super Bowl Commercial
Agency: Special US / Los Angeles + Uber Eats / San Francisco + Biscuit Filmworks / Los Angeles + Exile Edit / Los Angeles
Client: Uber Eats Category: Commerce
Build Your Own Super Bowl Commercial
Agency: Special US / Los Angeles + Uber Eats / San Francisco + Biscuit Filmworks / Los Angeles + Exile Edit / Los Angeles
Client: Uber Eats Category: Craft / Use of Technology
Build Your Own Super Bowl Commercial
Agency: Special US / Los Angeles + Uber Eats / San Francisco + Biscuit Filmworks / Los Angeles + Exile Edit / Los Angeles
Client: Uber Eats Category: Commerce
Get Almost Almost Anything
Agency: Special US / Los Angeles + Uber Eats / San Francisco + MJZ
Client: Uber Eats Category: TV, VOD, & Online / Varying Length Series
In Good Time
Agency: Mother / New York + Uber / New York
Client: Uber Category: Cinematography / Single
A Time And A Place
Agency: Mother / London + Biscuit Filmworks / London + Edelman / New York
Client: Anthropic Category: Casting / Actor
ANCESTRA
Agency: Google Creative Team / Mountain View + Chromista / Camden + Primordial Soup / Los Angeles + Google DeepMind / Mountain View
Client: Google Category: Use of Technology / AI
Game guardian
Agency: VML Argentina / Buenos Aires + LADOBLE / Buenos Aires
Client: Movistar Category: Social Media for Good
Villains
Agency: Bear Meets Eagle On Fire / Sydney + Telstra / Sydney + ARC / Sydney + Smuggler / London
Client: Telstra Category: Film & Video
Build Your Own Super Bowl Commercial
Agency: Special US / Los Angeles + Uber Eats / San Francisco + Biscuit Filmworks / Los Angeles + Exile Edit / Los Angeles
Client: Uber Eats Category: Customer Experience / CX
For Creatives, By Creatives
Agency: Canva + Design by TWIST
Client: Affinity by Canva Category: Brand Identity
Summer Like It's 1999
Agency: Local Produce + Smuggler / Los Angeles + Cartel / Los Angeles + Department of Music / New York
Client: Instacart Category: Experiential / Immersive / Events
Curry on Curry
Agency: Google Creative Team / Mountain View
Client: Google Category: Creative Use of Data
Day of the Undying Businesses
Agency: Creative X, Meta / Menlo Park + Boxer TTL / Naucalpan de Juarez + Stink Films / Mexico City + DaHouse Audio / Sao Paulo
Client: WhatsApp Business Category: Direct Marketing
The Death of Duo
Agency: Duolingo / Pittsburgh
Client: Duolingo Category: Integrated / Omnichannel Campaign
Day of the Undying Businesses
Agency: Creative X, Meta / Menlo Park + Boxer TTL / Naucalpan de Juarez + Stink Films / Mexico City + DaHouse Audio / Sao Paulo
Client: WhatsApp Business Category: B2B Communications
Stranger Things in Search
Agency: Google Creative Team / Mountain View + Netflix / Los Angeles
Client: Google + Netflix Category: Brand Partnerships
ANCESTRA
Agency: Google Creative Team / Mountain View + Chromista / Camden + Primordial Soup / Los Angeles + Google DeepMind / Mountain View
Client: Google Category: Use of AI / Visuals
Wildfire Watchtowers
Agency: Publicis / Toronto + ThePub Productions / Toronto + Grayson Music / Toronto
Client: Rogers Communications Category: Technology for Good
Waves of Will powered by NTT
Agency: NTT, Inc./ NTT Human Informatics Laboratories / Tokyo + DENTSU INC. / Tokyo + Dentsu Lab / Tokyo + Dentsu Creative / Amsterdam
Client: NTT Category: Technology for Good
Build Your Own Super Bowl Commercial
Agency: Special US / Los Angeles + Uber Eats / San Francisco + Biscuit Filmworks / Los Angeles + Exile Edit / Los Angeles
Client: Uber Eats Category: Commerce
Award:
2026 Experiential & Immersive Best of Discipline Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Grindr
Title:
I WOOL SURVIVE
Category:
Best of Experiential & Immersive
Annual ID:
OS26_EX000G
Award:
2026 Members Choice Members Choice Pencil
Agency:
Mother / London + Biscuit Filmworks / London + Edelman / New York
Client:
Anthropic
Title:
A Time And A Place
Category:
Members Choice
Annual ID:
OS26_MC001G
Award:
2026 Creative Use of AI Gold Pencil
Agency:
Google Creative Team / Mountain View + Chromista / Camden + Primordial Soup / Los Angeles + Google DeepMind / Mountain View
Client:
Google
Title:
ANCESTRA
Category:
AI Craft / Motion
Annual ID:
OS26_AI002G
Award:
2026 Brand-Side / In-House Gold Pencil
Agency:
Duolingo / Pittsburgh
Client:
Duolingo
Title:
The Death of Duo
Category:
Social Media
Annual ID:
OS26_BS002G
Award:
2026 Brand-Side / In-House Gold Pencil
Agency:
Local Produce
Client:
Instacart
Title:
Los Angeles Emergency
Category:
Campaigns for Good
Annual ID:
OS26_BS003G
Award:
2026 Brand-Side / In-House Gold Pencil
Agency:
Duolingo / Pittsburgh + Netflix / Los Angeles
Client:
Duolingo
Title:
Learn Korean or Else
Category:
Brand Partnerships
Annual ID:
OS26_BS004G
Award:
2026 Cultural Driver Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Grindr
Title:
I WOOL SURVIVE
Category:
Cultural Driver for Good
Annual ID:
OS26_CD005G
Award:
2026 Experiential & Immersive Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Grindr
Title:
I WOOL SURVIVE
Category:
Brand Partnerships
Annual ID:
OS26_EX004G
Award:
2026 Film & Video Gold Pencil
Agency:
Mother / London + Biscuit Filmworks / London + Edelman / New York
Client:
Anthropic
Title:
A Time And A Place
Category:
TV, VOD, & Online / 31-60 Seconds - Series
Annual ID:
OS26_FI001G
Award:
2026 Film & Video Gold Pencil
Agency:
Mother / London + Biscuit Filmworks / London + Edelman / New York
Client:
Anthropic
Title:
A Time And A Place
Category:
Use of Humor
Annual ID:
OS26_FI007G
Award:
2026 Creative Use of AI Silver Pencil
Agency:
Google Creative Team / Mountain View + Chromista / Camden + Primordial Soup / Los Angeles + Google DeepMind / Mountain View
Client:
Google
Title:
ANCESTRA
Category:
AI Craft / Storytelling
Annual ID:
OS26_AI005S
Award:
2026 Brand-Side / In-House Silver Pencil
Agency:
Canva + OMD UK + Stink Studios
Client:
Canva
Title:
Solving Everyday Design Dramas
Category:
Out of Home
Annual ID:
OS26_BS007S
Award:
2026 Brand-Side / In-House Silver Pencil
Agency:
Duolingo / Pittsburgh + Netflix / Los Angeles
Client:
Duolingo
Title:
Learn Korean or Else
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS26_BS010S
Award:
2026 Film & Video Silver Pencil
Agency:
Isle of Any / New York City + Smuggler / Los Angeles + Radical Media
Client:
OpenAI
Title:
With ChatGPT
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS26_FI011S
Award:
2026 Film & Video Silver Pencil
Agency:
Mother / London + Biscuit Filmworks / London + Edelman / New York
Client:
Anthropic
Title:
A Time And A Place
Category:
B2B Communications
Annual ID:
OS26_FI017S
Award:
2026 Film & Video Silver Pencil
Agency:
Special US / Los Angeles + Uber Eats / San Francisco + Biscuit Filmworks / Los Angeles + Exile Edit / Los Angeles
Client:
Uber Eats
Title:
Build Your Own Super Bowl Commercial
Category:
Innovation / Use of Media in Film
Annual ID:
OS26_FI021S
Award:
2026 IP & Product Design Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Grindr
Title:
I WOOL SURVIVE
Category:
Brand Partnerships / Multi-Brand
Annual ID:
OS26_IP005S
Award:
2026 Moving Image Craft & Production Silver Pencil
Agency:
Mother / London + Biscuit Filmworks / London + Edelman / New York
Client:
Anthropic
Title:
A Time And A Place
Category:
Direction / Series
Annual ID:
OS26_MI011S
Award:
2026 The Indies Bronze Pencil
Agency:
Bear Meets Eagle On Fire / Sydney + Telstra / Sydney + ARC / Sydney + Smuggler / London
Client:
Telstra
Title:
Villains
Category:
Craft / Use of Humor
Annual ID:
OS26_ID053B
Award:
2026 The Indies Bronze Pencil
Agency:
Bear Meets Eagle On Fire / Sydney + Telstra / Sydney + MATHEMATIC STUDIO / Paris + Revolver / Sydney
Client:
Telstra
Title:
The Girl & Ghost
Category:
Craft / Animation / Motion Design
Annual ID:
OS26_ID057B
Award:
2026 Integrated / Omnichannel Bronze Pencil
Agency:
TBWA\Chiat\Day LA / Los Angeles + Instacart / San Francisco + Small Girls PR / New York + Tinuiti / New York
Client:
Instacart
Title:
We're Here
Category:
Brand Partnerships / Multi-Brand
Annual ID:
OS26_IG021B
Award:
2026 Branded Entertainment Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Grindr
Title:
I WOOL SURVIVE
Category:
Branded Entertainment for Good
Annual ID:
OS26_BE024B
Award:
2026 Brand-Side / In-House Bronze Pencil
Agency:
Google Creative Team / Mountain View + Netflix / Los Angeles
Client:
Google + Netflix
Title:
Stranger Things in Search
Category:
Promotional Items
Annual ID:
OS26_BS014B
Award:
2026 Brand-Side / In-House Bronze Pencil
Agency:
Canva + Asteroide / São Paulo
Client:
Canva
Title:
JaCanva
Category:
Branded Content
Annual ID:
OS26_BS016B
Award:
2026 Brand-Side / In-House Bronze Pencil
Agency:
Google Creative Team / Mountain View
Client:
Google
Title:
Mr Fuzzy's Big Adventure
Category:
Film & Video
Annual ID:
OS26_BS018B
Award:
2026 Creative Use of Technology Bronze Pencil
Agency:
Special US / Los Angeles + Uber Eats / San Francisco + Biscuit Filmworks / Los Angeles + Exile Edit / Los Angeles
Client:
Uber Eats
Title:
Build Your Own Super Bowl Commercial
Category:
Innovation / Use of Media in Technology
Annual ID:
OS26_CT011B
Award:
2026 Direct Marketing Bronze Pencil
Agency:
Special US / Los Angeles + Uber Eats / San Francisco + Biscuit Filmworks / Los Angeles + Exile Edit / Los Angeles
Client:
Uber Eats
Title:
Build Your Own Super Bowl Commercial
Category:
Commerce
Annual ID:
OS26_DM023B
Award:
2026 Direct Marketing Bronze Pencil
Agency:
Special US / Los Angeles + Uber Eats / San Francisco + Biscuit Filmworks / Los Angeles + Exile Edit / Los Angeles
Client:
Uber Eats
Title:
Build Your Own Super Bowl Commercial
Category:
Craft / Use of Technology
Annual ID:
OS26_DM030B
Award:
2026 Experiential & Immersive Bronze Pencil
Agency:
Special US / Los Angeles + Uber Eats / San Francisco + Biscuit Filmworks / Los Angeles + Exile Edit / Los Angeles
Client:
Uber Eats
Title:
Build Your Own Super Bowl Commercial
Category:
Commerce
Annual ID:
OS26_EX018B
Award:
2026 Film & Video Bronze Pencil
Agency:
Special US / Los Angeles + Uber Eats / San Francisco + MJZ
Client:
Uber Eats
Title:
Get Almost Almost Anything
Category:
TV, VOD, & Online / Varying Length Series
Annual ID:
OS26_FI030B
Award:
2026 Film & Video Bronze Pencil
Agency:
Goodby Silverstein & Partners
Client:
Xfinity
Title:
Frankenstein
Category:
Use of Humor
Annual ID:
OS26_FI038B
Award:
2026 Moving Image Craft & Production Bronze Pencil
Agency:
Mother / New York + Uber / New York
Client:
Uber
Title:
In Good Time
Category:
Cinematography / Single
Annual ID:
OS26_MI027B
Award:
2026 Moving Image Craft & Production Bronze Pencil
Agency:
Mother / London + Biscuit Filmworks / London + Edelman / New York
Client:
Anthropic
Title:
A Time And A Place
Category:
Casting / Actor
Annual ID:
OS26_MI034B
Award:
2026 Moving Image Craft & Production Bronze Pencil
Agency:
Google Creative Team / Mountain View + Chromista / Camden + Primordial Soup / Los Angeles + Google DeepMind / Mountain View
Client:
Google
Title:
ANCESTRA
Category:
Use of Technology / AI
Annual ID:
OS26_MI037B
Award:
2026 Social Media Bronze Pencil
Agency:
VML Argentina / Buenos Aires + LADOBLE / Buenos Aires
Client:
Movistar
Title:
Game guardian
Category:
Social Media for Good
Annual ID:
OS26_SM024B
Award:
2026 The Indies Merit Award
Agency:
COLLINS / NYC
Client:
Muse Group
Title:
Muse
Category:
Design
Annual ID:
OS26_ID078M
Award:
2026 The Indies Merit Award
Agency:
Bear Meets Eagle On Fire / Sydney + Telstra / Sydney + ARC / Sydney + Smuggler / London
Client:
Telstra
Title:
Villains
Category:
Film & Video
Annual ID:
OS26_ID086M
Award:
2026 Integrated / Omnichannel Merit Award
Agency:
Special US / Los Angeles + Uber Eats / San Francisco + Biscuit Filmworks / Los Angeles + Exile Edit / Los Angeles
Client:
Uber Eats
Title:
Build Your Own Super Bowl Commercial
Category:
Customer Experience / CX
Annual ID:
OS26_IG032M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
Canva + Design by TWIST
Client:
Affinity by Canva
Title:
For Creatives, By Creatives
Category:
Brand Identity
Annual ID:
OS26_BS021M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
Local Produce + Smuggler / Los Angeles + Cartel / Los Angeles + Department of Music / New York
Client:
Instacart
Title:
Summer Like It's 1999
Category:
Experiential / Immersive / Events
Annual ID:
OS26_BS029M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
Google Creative Team / Mountain View
Client:
Google
Title:
Curry on Curry
Category:
Creative Use of Data
Annual ID:
OS26_BS033M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
Creative X, Meta / Menlo Park + Boxer TTL / Naucalpan de Juarez + Stink Films / Mexico City + DaHouse Audio / Sao Paulo
Client:
WhatsApp Business
Title:
Day of the Undying Businesses
Category:
Direct Marketing
Annual ID:
OS26_BS034M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
Duolingo / Pittsburgh
Client:
Duolingo
Title:
The Death of Duo
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS26_BS041M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
Creative X, Meta / Menlo Park + Boxer TTL / Naucalpan de Juarez + Stink Films / Mexico City + DaHouse Audio / Sao Paulo
Client:
WhatsApp Business
Title:
Day of the Undying Businesses
Category:
B2B Communications
Annual ID:
OS26_BS044M
Award:
2026 Brand-Side / In-House Merit Award
Agency:
Google Creative Team / Mountain View + Netflix / Los Angeles
Client:
Google + Netflix
Title:
Stranger Things in Search
Category:
Brand Partnerships
Annual ID:
OS26_BS046M
Award:
2026 Cultural Driver Merit Award
Agency:
Canva + Asteroide / São Paulo
Client:
Canva
Title:
GracyOvos
Category:
Popular Culture Impact
Annual ID:
OS26_CD022M
Award:
2026 Creative Use of Technology Merit Award
Agency:
Google Creative Team / Mountain View + Chromista / Camden + Primordial Soup / Los Angeles + Google DeepMind / Mountain View
Client:
Google
Title:
ANCESTRA
Category:
Use of AI / Visuals
Annual ID:
OS26_CT012M
Award:
2026 Creative Use of Technology Merit Award
Agency:
Publicis / Toronto + ThePub Productions / Toronto + Grayson Music / Toronto
Client:
Rogers Communications
Title:
Wildfire Watchtowers
Category:
Technology for Good
Annual ID:
OS26_CT019M
Award:
2026 Creative Use of Technology Merit Award
Agency:
NTT, Inc./ NTT Human Informatics Laboratories / Tokyo + DENTSU INC. / Tokyo + Dentsu Lab / Tokyo + Dentsu Creative / Amsterdam
Client:
NTT
Title:
Waves of Will powered by NTT
Category:
Technology for Good
Annual ID:
OS26_CT021M
Award:
2026 Creative Use of Technology Merit Award
Agency:
Special US / Los Angeles + Uber Eats / San Francisco + Biscuit Filmworks / Los Angeles + Exile Edit / Los Angeles
Client:
Uber Eats
Title:
Build Your Own Super Bowl Commercial
Category:
Commerce
Annual ID:
OS26_CT023M
